Gianni Versace: In the Memory of a City







HAKAN BAHAR

Some people leave behind only their work when they die. Others become part of the memory of cities. For many years, the name Gianni Versace evoked for me less a brand than a city. Miami. Evenings when the sun sank slowly over the ocean, the scent of salt, the palm trees lining Ocean Drive, and the endless summer of South Beach…

In my early thirties, I lived in Miami for a while. There, the rhythm of life followed not the clock, but the light. In the mornings I would get on my bicycle and pedal along Ocean Drive. Some days in my high-waisted white linen trousers with cuffed hems, barefoot, my body surrendered to the sun; other days in nothing but a pair of black Versace swim briefs… Miami’s heat taught you to leave the excess behind. Dressing and living were both lighter. And almost every day, my route took me past the same house: Casa Casuarina.

With its white façade hidden among the palms, its Mediterranean-style courtyard and its ornate stone gate, the house was one of the most striking buildings in South Beach. Tourists would stop at its gate to take photographs, while I would usually ride past without even slowing down. In those years, it was simply the house where Gianni Versace had lived. I knew the sorrow of that house. But some sorrows are known, not carried. And so I carried it that way — on the back of my bicycle, without ever stopping. For on the morning of 15 July 1997, returning from his usual walk, Gianni Versace was shot dead on those very steps. Those few steps, still there today, remind me how inseparable splendour and mortality are.

Years went by. This time I was in Paris. As I walked through the Gianni Versace Retrospective at the Musée Maillol, my memory took me on a journey I had never expected. Moving among the gowns in the display cases, the gold embroidery, the Medusa motifs, the Pop Art prints and the silhouettes that recalled an opera stage, my mind kept returning to Miami. For some exhibitions do not only tell the story of a designer’s life; they quietly set your own past before you. The house I had once passed with indifference had reappeared, years later, in the middle of a museum gallery.

The retrospective in Paris, too, felt to me like an exhibition of exactly this maturing. Gianni Versace’s genius did not lie only in creating spectacular clothes. Through the language of fashion, he rebuilt a vast cultural memory, stretching from his childhood in Calabria to Ancient Greek mythology, from Byzantine mosaics to Catholic iconography, from opera to Andy Warhol’s world of Pop Art. When you look at his designs, you see not only fabrics, but painting, architecture, music and the Mediterranean. Perhaps this is why, in Versace’s world, splendour was never superficial; it was always built upon a powerful cultural memory.

The exhibition’s greatest strength is that it does not separate these layers from one another. In one room you see the influence of Andy Warhol; right after, you encounter opera costumes, and then the supermodels of the 1990s. Naomi Campbell, Linda Evangelista, Christy Turlington and Claudia Schiffer appear not merely as stars of the runway, but as living characters in the visual narrative Versace created. Madonna, Elton John, Prince and Sting, meanwhile, are more than celebrities who wore his designs; they are inseparable parts of the vision that carried fashion to the centre of popular culture.

Perhaps this was Versace’s greatest achievement. He did not bring fashion and art together; he showed that they had never been apart. He turned his runway shows into spectacles, his campaigns into cultural events, and his designs into symbols that carried the spirit of the age. Today, the Andy Warhol prints and the metal mesh dresses live on not only for their aesthetic value, but because they continue to carry the cultural memory to which they belong.

When I left the Musée Maillol, I was still in Paris. But my mind had already returned to Miami, and stood before a white house in the shade of the palms lining Ocean Drive. In that moment I understood that some exhibitions do not only tell a designer’s past; they bring you face to face with your own. The streets where, years ago, I had cycled in pursuit of freedom were now whispering Gianni Versace’s legacy to me. Some exhibitions tell history. The best ones awaken your memory.